Project Marketing and Brokerage Individual Course Module (LMN5)

This module will explore various strategies to help you successfully market an available project. We’ll help you create a marketing plan by answering these questions: What marketing materials are required before you can begin project leasing? What information do you need to gather for your marketing materials? What legal issues do you need to be aware of when preparing marketing materials? What are the methods available for reaching your target audience and are there online sources available for project marketing? We’ll also discuss how marketing materials should be targeted to different types of tenants and their use of the project. In the second half of this Module, we will talk about managing the leasing agents and brokers charged with leasing your development project. We will outline the types of project feedback you should expect from brokers and discuss broker and agent interaction with the development team, in addition to identifying the written information you’ll require brokers and agents to provide throughout the development process.

If you would like to purchase the full course (all six modules) instead of this individual module, please visit the full Leasing, Marketing and Negotiations.

Individual Course Module Tuition and Registration

Payment for a NAIOP on-demand course entitles access for one person only to the course and all materials.

Course Tuition

Member TypeUSDCAD
Member$39$52
Nonmember$79$106
Developing Leader$39$52
Student Member$39$52
Student Nonmember$79$106


How to Register

  • Register online: Click on the green Register button at the top of the page. You will need to log in or create a free account in order to see the Register button.
  • Mail: Send check payments to: NAIOP, CL500060, PO Box 5007, Merrifield, VA 22116-5007
  • Register over the phone/questions: 800-666-6780
Note* - You have 60 days to complete this course.

Confirmation

All registrations processed online receive an automatic order confirmation and receipt. If you register via fax, mail, or phone, a receipt must be requested by contacting education@naiop.org.

Login instructions to access the on-demand course are sent under separate cover from NAIOP Learning. If you do not received the login instructions, please check your spam folder. If the login email is still not there, please contact the NAIOP Education Department.

Cancellation Policy

No refunds will be issued.

Key:

Complete
Failed
Available
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Project Marketing and Brokerage Class Recording
Open to view video.
Open to view video. This module will explore various strategies to help you successfully market an available project. We’ll help you create a marketing plan by answering these questions: What marketing materials are required before you can begin project leasing? What information do you need to gather for your marketing materials? What legal issues do you need to be aware of when preparing marketing materials? What are the methods available for reaching your target audience and are there online sources available for project marketing? We’ll also discuss how marketing materials should be targeted to different types of tenants and their use of the project. In the second half of this Module, we will talk about managing the leasing agents and brokers charged with leasing your development project. We will outline the types of project feedback you should expect from brokers and discuss broker and agent interaction with the development team, in addition to identifying the written information you’ll require brokers and agents to provide throughout the development process.
You must register to access.
Project Marketing and Brokerage Presentation
Open to download resource.
Open to download resource.
You must register to access.
Homework - Community Foundation 120 SPR Proposal
Open to download resource.
Open to download resource.
You must register to access.
Module 5 Homework - Federal Request for Lease Proposals
Open to download resource.
Open to download resource.
You must register to access.
Project Marketing and Brokerage Individual Course Evaluation
7 Questions
7 Questions Please fill out this evaluation in order to get credit for the course.
You must register to access.
Project Marketing and Brokerage Transcript
2.00 PDH, AIA Learning Units credits  |  Certificate available
2.00 PDH, AIA Learning Units credits  |  Certificate available
You must register to access.