A New Look at Market Tier and Ranking Systems Webinar

Recorded On: 07/21/2020

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Primary Markets, Gateway Cities, Tier 1 Metros – we’ve all heard of them, and many commercial real estate professionals use them to group cities and markets together. Are these terms simply describing the flow of capital, or directing investment away from opportunities in other cities? How do they differ for commercial, industrial or residential properties? This webinar will share takeaways from a recent report from the NAIOP Research Foundation and discuss conclusions on the definitions, uses, advantages and disadvantages of sorting and ranking markets into tiers.

Speakers:
Maria Sicola
Co-founding Partner, Citystream Solutions

Charles Warren, Ph.D.
Co-founding Partner, Citystream Solutions

Megan Weiner
Managing and Co-founding Partner, Citystream Solutions

Maria Sicola

Co-founding Partner

Heybrook West

Maria Sicola is a founding partner for Heybrook West.
Prior to Heybrook West, Maria founded and served as CEO of Integrity Data Solutions, which provided clients with customized and strategic research-based insights. Ms. Sicola also spent three decades working in commercial real estate at Cushman & Wakefield, both in New York and San Francisco, serving as Head of Americas Research.
She has collaborated with prestigious research institutions such as George Washington University and is a frequent speaker at industry conferences. Her clients include NAI Global, Xceligent, NAIOP and Portland State University.
Ms. Sicola earned an M.B.A. from Manhattan College, a Master’s Degree in Information Science from Rutgers University, completed post-graduate studies in statistics and experimental design at Purdue University, and earned a B.A. from Seton Hall University.

Charles Warren, Ph.D.

Co-founding Partner

Heybrook West

Charles Warren, Ph.D. combines an academic background in city planning with ten years of corporate real estate experience.
Dr. Warren specializes on projects which optimize the structures and policies of value-capture finance and public-private partnerships. This has included work enabling multiple and overlapping jurisdictions, such as transit providers, municipalities, and other agencies, to leverage land value increase to enable new capital investment.
He was previously Director of Cushman & Wakefield’s Retail Consulting practice, focusing on strategic locating of stores, outlets, and distribution networks for retailers, including Crate & Barrel, Lacoste, TD Bank, and Ann Taylor/LOFT.
He is a graduate of the University of California Berkeley, where he received a Ph.D. in City and Regional Planning; he also holds an M.A. in Urban Studies from the John W. Draper Interdisciplinary Program at New York University.

Megan Weiner

Managing and Co-founding Partner

Heybrook West

Megan Weiner has over ten years of experience in highly quantitative, strategic, and analytical roles in both the retail and service industries.
Most recently, she managed the digital Mobile Order and Pay (MO&P) platform at Starbucks Coffee Company, where she focused on the intersection of customer behavior, retail store operations, and technology. Before moving to MO&P, Ms. Weiner led a team at Starbucks that created extensive new analytics capabilities to inform business decisions.
Ms. Weiner also spent four years in higher education administration at New York University, working closely with top executives to create the school’s long-term financial and strategic plan. Prior to joining NYU, Ms. Weiner worked in Finance at Goldman Sachs in New York City.
She holds an M.B.A. from NYU’s Stern School of Business and an Economics B.A. from NYU’s College of Arts and Sciences.