Site Feasibility and Market Analysis On-demand Course

The Site Feasibility and Market Analysis course is designed for the intermediate experienced- level real estate professional. The course starts with an analysis of macro- economics that drive and support the demand for real estate development. Students explore how to navigate through the capital considerations of a project to include the cost and availability of financing. The underlying contributors to supply, what drives the demand for development and the potential political, legal and regulatory challenges are also examined. As the site feasibility study process continues, each of the due diligence check points are defined and examined. Once the research process leads to consideration of a specific site, learners will identify and analyze the physical attributes, environmental considerations and potential issues with the project.

Learning Objectives

  • Recognize the critical components included in a feasibility analysis and the overall impact to the viability and success of a project.
  • Develop analytical assessment skills which include how to conduct investigative research to develop a site feasibility study.
  • Perform a national, regional and local economic analysis to determine the state of the market, economic base, availability of resources and the availability supply and demand.
  • Define the due diligence process and the intended outcome. Identify the critical players in the process. Develop a plan to work within the budget and timeframe of the project.
  • Conduct simple highest and best use analysis taking into consideration: valuation using direct capitalization approach, land use controls and insurability.
  • Recognize the critical components of a site analysis and the impact of the results to the success or potential risks to the project. 

If you would like to purchase an individual course module instead of the full course, visit the individual course page.

Tuition & Register

Payment for a NAIOP on-demand course entitles access for one person only to the course and all materials.

Course Tuition

Member TypeUSDCAD
Member$795$1,040
Nonmember$995$1,300
Developing Leader$595$780
Student Member$95$125
Student Nonmember$145$190


How to Register

  • Register online: Click on the green Register button. You will need to log in or create a free account in order to see the Register button.
  • Fax: Complete the registration form for US  or for Canada  and fax to 703-904-7003
  • Mail: Send check payments to: NAIOP, CL500060, PO Box 5007, Merrifield, VA 22116-5007
  • Register over the phone/questions: 800-666-6780

Confirmation

All registrations processed online receive an automatic order confirmation and receipt. If you register via fax, mail, or phone, a receipt must be requested by contacting education@naiop.org.

Login instructions to access the on-demand course are sent under separate cover . If you do not received the login instructions, please check your spam folder. If the login email is still not there, please contact the NAIOP Education Department.

Cancellation Policy

No refunds will be issued.

Key:

Complete
Failed
Available
Locked
SFMAOD Module 1 - Overview and Market Analysis - Defining the Problem
Module 1 - Overview and Market Analysis - Defining the Problem Class Recording
Open to view video.
Open to view video. In this session we will discuss the first step in the Feasibility Study Process: Defining the Problem. We will cover property analysis, site analysis checklist, and location analysis.
Module 1 - Overview and Market Analysis - Defining the Problem Presentation
Open to download resource.
Open to download resource.
Module 1 Class Exercise - Sunshine Living
Open to download resource.
Open to download resource.
SFMAOD Module 2 - Market Analysis
Module 2 - Market Analysis Class Recording
Open to view video.
Open to view video. In this session we will discuss the second step in the Feasibility Study Process: Market Analysis. We will address three basic questions: 1. Will there be users to rent or buy the proposed project; 2. How quickly, and at what rent or price, will the proposed project be absorbed into the market; 3. How might the project be planned or marketed to make it more competitive in its market.
Module 2 - Market Analysis Presentation
Open to download resource.
Open to download resource.
Module 2 Class Exercise A - CoStar National Office Report Q1 2009
Open to download resource.
Open to download resource.
Module 2 Class Exercise B - Dallas Economic Base 2009
Open to download resource.
Open to download resource.
Module 2 Class Exercise B - Answer Key-Dallas Economic Base 2009
Open to download resource.
Open to download resource.
SFMAOD Module 3 - Market Analysis - Supply and Demand Analysis
Module 3 Market Analysis - Supply and Demand Analysis Class Recording
Open to view video.
Open to view video. In this session, we will continue to cover the second step in the Feasibility Study Process: Market Analysis. We will discuss Supply and Demand Analysis.
Module 3 Market Analysis - Supply and Demand Analysis Presentation
Open to download resource.
Open to download resource.
Module 3 Class Exercise - Dallas Office Market Report 2009
Open to download resource.
Open to download resource.
SFMAOD Module 4 - Market Analysis - Local Analysis and Regulations
Module 4 - Market Analysis - Local Analysis and Regulations Class Recording
Open to view video.
Open to view video. In this session, we will continue to cover the second step in the Feasibility Study Process: Market Analysis. We will discuss the important of research into the local area and the government regulations and processes. A group-based case study will be assigned as homework, with the results being presented during the next class session.
Module 4 - Market Analysis - Local Analysis and Regulations Presentation
Open to download resource.
Open to download resource.
Module 4 Exercise - Washington State Growth Mgmt
Open to download resource.
Open to download resource.
Module 4 Case Study - Site Plan
Open to download resource.
Open to download resource.
Module 4 Case Study - Stream Valley View Overview and Instructions
Open to download resource.
Open to download resource.
Module 4 Case Study - Stream Valley View ANSWERS
Open to download resource.
Open to download resource.
SFMAOD Module 5 - Highest and Best Use and Valuation
Module 5 - Highest and Best Use and Valuation Class Recording
Open to view video.
Open to view video. In this session, we will discuss the third step in the Feasibility Study Process: Highest and Best Use. This step determines the projected site’s highest and best use. The highest and best use case study provides an economic basis for the chosen use by addressing the four factors of value: utility, desire, scarcity, and effective purchasing power. Groups will also present results from the assigned case study.
Module 5 - Highest and Best Use and Valuation Presentation
Open to download resource.
Open to download resource.
Module 5 Exercise - 10 Year Cash Flow
Open to download resource.
Open to download resource.
SFMAOD Module 6 - Due Diligence
Module 6 - Due Diligence Class Recording
Open to view video.
Open to view video. This session will walk students through the due diligence process. Students will discuss the appraisal report, environmental issues, and insurance review, as well as surveying the property.
Module 6 - Due Diligence Presentation
Open to download resource.
Open to download resource.
SFMAOD Module 7 - Data Sources
Module 7 - Data Sources Class Recording
Open to view video.
Open to view video. In this session, students will discuss and review the variety of data sources available, both free and fee-based. A case study will also be assigned to teams.
Module 7 - Data Sources Presentation
Open to download resource.
Open to download resource.
Module 7 Case Study - Summary Report
Open to download resource.
Open to download resource.
Module 7 Case Study - Dallas Retail Report 0509
Open to download resource.
Open to download resource.
Module 7 Case Study - Flier and Map
Open to download resource.
Open to download resource.
Module 7 Case Study - 1Q11 DFW Retail Market Report_CoStar
Open to download resource.
Open to download resource.
Module 7 Case Study - Case Details
Open to download resource.
Open to download resource.
Module 7 Case Study - Case Details - ANSWER
Open to download resource.
Open to download resource.
SFMAOD Module 8 - Site Feasibility Team Review
Module 8 Review and Market Report Class Recording
Open to view video.
Open to view video. The instructor will walk the class through an actual Site and Market Feasibility analysis to demonstrate how everything works in the day-to-day development world.
Module 8 Review and Market Report Presentation
Open to download resource.
Open to download resource.
End of Course Items
SFMAOD Test - Required for Certificate Candidates
# of Questions: 30 | Total Points: 30 | Passing Score:  24
# of Questions: 30 | Total Points: 30 | Passing Score:  24 If you are a NAIOP certificate candidate, the test is required. You must get 24 out of 30 questions correct in order to pass the test. You have five attempts to pass the test.
SFMAOD Skipping the Exam Acknowledgement
Agree to terms to continue.
Agree to terms to continue. If you are not planning on taking the test, please click the Read Terms button. Then you will be able to complete the Evaluation and print your transcript.
SFMAOD Evaluation
7 Questions
SFMAOD Transcript
16.00 PDH, AIA Learning Units credits  |  Certificate available
16.00 PDH, AIA Learning Units credits  |  Certificate available